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63 Sales Affirmations To Help You Hit Your Numbers

Becoming a successful salesperson is hard work. 

Having been in sales myself, I’m no stranger to the grind of sending emails, cold calling, pitching, and handling objections from people afraid to make decisions.

The beautiful part about sales is that it’s a pure meritocracyyou’re either hitting your numbers or you’re not, and there’s no one to blame but yourself. 

Sure, there may be company wide factors inhibiting your performance. Yet every one of your colleagues are dealing with those same factors.

This is also a big reason why sales is so stressful, and why it’s crucial that you implement sales affirmations and manage your internal dialogue throughout the day.

If there’s one thing that separates top reps from average ones, it’s their mindset. Affirmations are just one of many tools that you can leverage to foster the kind of mindset that will turn you into a killer rep.

In this article, we’ll discuss why affirmations are important in sales and then dive into an extensive list of sales affirmations to improve your performance.


What Are Sales Affirmations?

Put simply, sales affirmations are positive statements meant to refocus your mind on your goals/values and increase sales performance.

We all have an internal dialogue that runs on repeat throughout the day. Sometimes this internal dialogue is beneficial and keeps us motivated. Other times, it can feel like an avalanche of negativity that can’t be stopped.

Sales affirmations help you take control of this dialogue, and they can be applied in a variety of ways.

You can use productivity affirmations if you’re looking to challenge negative thoughts that keep you from knocking out high-priority tasks.

You can use fear affirmations or courage affirmations if you want to overcome your resistance towards making cold calls and embracing rejection. 

Regardless of how you apply them, the goal is the same — to turn your internal self-talk into an asset instead of a liability.


sales affirmations on a whiteboard


Sales Affirmations For Overcoming Rejection

Without further ado, let’s get into a list of sales affirmations that you can use to combat a feeling that all salespeople are familiar with — the fear of rejection.


  • Rejection makes me a better salesperson.


  • I’m capable of facing rejection.


  • Embracing rejection helps me become the best version of myself.


  • I’m capable and confident in the face of rejection.


  • I can handle pressure when it arises.


  • Every single no means that I’m one step closer to a yes.


  • Successful salespeople experience rejection more than anyone else.


  • My goals are bigger than my fear of rejection.


  • Every rejection improves my mental fortitude.


  • I’m determined to hit my numbers in spite of rejection.


man texting on the phone


  • I’m capable of pushing through my fear of rejection.


  • My ability to handle rejection will determine my success as a salesperson.


  • I’m okay with hearing the word no.


  • I may be scared of rejection, but I’m more scared of being stuck somewhere I don’t belong.


  • Today I will find new opportunities to embrace rejection.


  • I’m a fearless salesperson when I want to be.


  • My prospects will reject me, and I will learn from each one.


  • I accept the fact that I cannot close every deal.


  • Each time that I lean into fear, I become a stronger person.


man climbing mountain


  • I feel lucky that rejection is such a big part of my job, because mentally tough people get rejected often.


  • I’m proud of myself for choosing a career where rejection is so prevalent.


  • The opinions of others don’t dictate my ability to sell.


Morning Affirmations For Salespeople

Starting the day with a positive mindset is crucial if you want to become a top-performing rep. 

To that end, here’s a list of morning sales affirmations that will set you up for a productive day.


  • Today is a new opportunity to be a killer salesperson.


  • I’m confident in my abilities.


  • Today I’m going to kick-ass.


  • I’m committed to knocking out high-priority tasks first thing in the morning.


  • What I do today determines where I’ll be in twelve months.


  • I won’t always be motivated to prospect today, but I’ll do it because it needs to be done.


  • Successful salespeople do what they have to do whether they feel like it or not.


man writing down sales affirmations


  • I’m stronger than my excuses.


  • Today I will not fall victim to procrastination.


  • I’m focused on improving my sales skills daily. 


  • I will do everything I can to make today a win.


  • I’m focused on small steps forward every single day.


  • New prospects are waiting for me today.


  • I feel calm and collected when selling my product.


  • I have the power to become a top performing sales person.


  • I’m dedicated to the grind of sales while most people run from it.


  • I don’t treat failures as defeats, I treat them as learning experiences.


  • I am confident in my company and my sales skills.


  • I am not afraid to make bold decisions and take risks.


man jumping into the ocean


  • I’m going to be successful because I will outwork everyone else.


  • Every time that I choose to leave my comfort zone, I become a better salesperson.


  • I’m not the type of salesperson who skips follow up.


  • I’m charismatic and convincing when talking to prospects.


Positive Sales Mantras


  • My company helps people, which means I’m obligated to convince people to buy from me.


  • I’ve chosen a difficult career because I’m someone who’s capable of achieving difficult goals.


  • I’ve made it this far in sales, which means I can keep persevering.


  • I’m passionate about sales because it teaches me about people.


  • I’m an action taker who goes above and beyond compared to the other reps on my team.


  • My income depends on my work ethic.


  • I trust my instincts in high-pressure client conversations.


  • People don’t buy my product or service, they buy me.


  • I’m working every day towards becoming a top-performing salesperson.


sales affirmations in a notebook


  • I’m an ethical salesperson who only sells to people who need what I offer.


  • I’m committed to becoming an active listener who cares about my prospects.


  • I give myself permission to make mistakes because that’s how I grow.


  • As long as I keep improving every day, I will reach my sales goals.


  • I can’t always control whether I close a deal, but I can control my own efforts.


  • My daily tasks are moving me towards my quarterly goals.


  • I focus on activity, not numbers. If I focus on activity, the numbers take care of themselves.


  • I never shy away from an opportunity to take action.


  • As long as I’m improving my sales skills, I’m winning the game.


Why It’s Important To Use Sales Affirmations

Affirmations are a beneficial tool for improving job performance in any industry, but they’re particularly beneficial for sales.

Because while sales may not be the most physically demanding job out there, you hear the word “No” more than you would in any other profession. 

It’s difficult not to internalize these rejections and take them personally. Even if the prospects are simply rejecting your pitch, it’s hard not to feel like they’re rejecting you as a person.

Facing rejection daily will cause you to second guess yourself and wonder, “Why am I putting myself through this? Am I really cut out for sales?”

Overcoming these doubts starts with rock-solid internal self-talk. 


work desk


If you let the ups and downs of sales affect your self-belief, you won’t have a very long career. If you lean into rejection and treat each lost deal as a learning experience, you’ll find it much easier to bounce back.

Furthermore, research from the National Library Of Medicine shows that one of the primary benefits of affirmations is the activation of the ventromedial prefrontal cortex — the part of the brain responsible for positive valuation.

The study goes on to say that affirmations reduce stress and increase feelings of well-being during threatening situations. 

So when you find yourself afraid to make cold calls or overwhelmed by your prospecting responsibilities, sales affirmations are a great tool to have in your back pocket.


Final Thoughts On Sales Affirmations

I hope that you enjoyed this article on sales affirmations!

As a salesperson, there’s certain things that just come with the territory. Fear of rejection is something that you’ll experience daily. The urge to procrastinate on prospecting will always be there.

If you can control your self-talk in these moments, you’ll find it much easier to take action in spite of these feelings.

And when you can master the art of acting in these moments of uncertainty, you’ll be well on your way to becoming a top-performer.

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